Boating products · Florida
Shore Hitch
One video took a $500K boating brand past $2M
The short version
Shore Hitch, a Florida boating company with an innovative sandbar anchor, was doing about $500K a year. Pollari Media produced one story-driven product video. It went viral, pulled 567,000+ Instagram views and 100+ orders in under 24 hours, and annual revenue climbed past $2M.
567,000+
views on Instagram
100+
orders in less than 24 hours
300%
increase in business revenue
The challenge
Shore Hitch had a genuinely useful product, a sandbar anchor built for boaters who love to pull up and relax on the sand, but it was still a niche brand doing about $500K a year. They needed people outside their existing customers to see it and get it in seconds.
What we did
- Built the video around the moment the product is for: pulling up to a sandbar and kicking back, not a spec sheet.
- Shot and cut it for short-form vertical feeds, so it worked in the first few seconds on Instagram.
- Kept it simple: one clear product, one clear use, one clear reason to want it.
The results
The video went viral. Within 24 hours it had driven 100+ orders, it went on to pass 567,000 views on Instagram, and in a short span the company's annual revenue grew from about $500K to over $2M.
Services: High-Impact Visuals · Social Media Mastery
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